Lacrosse SEO
SEO & GEO

Rank in Google. Get cited by AI.

We handle the technical work, content, and structured data behind three layers of search visibility: SEO, AEO, and GEO.

Search visibility now means three things, not one

Ranking in Google used to be the whole job. Now people also get answers straight from featured snippets, voice assistants, and AI tools like ChatGPT and Perplexity, often without clicking a single link. We work across all three layers so your business shows up wherever someone is looking. A fast, well-structured site from our web development team makes this work faster, and pairing SEO with our digital marketing services keeps traffic flowing while your rankings build.

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What's included

SEO, AEO, and GEO, explained

SEO: ranking in Google and Bing

SEO is the foundation. We fix crawl errors, site speed, and page structure, then build content and links around the keywords your customers actually search. This matters now because it's still how most buyers start looking for a solution, and it's the layer AEO and GEO are built on top of.

AEO: winning featured snippets and voice answers

Answer Engine Optimization targets the answer boxes at the top of Google, the People Also Ask questions, and voice assistant replies. We structure your content to directly answer specific questions, which matters because these answer spots sit above the normal search results and often get the click instead.

GEO: getting cited inside AI answers

Generative Engine Optimization gets your business mentioned inside answers from ChatGPT, Claude, Perplexity, and Google AI Overviews. We write clear, factual content, add structured data markup, publish an llms.txt file, and keep your business details consistent everywhere online, since AI tools favor sources they can verify. This matters now because these tools are replacing clicks with direct answers.

How we work

What working with us looks like

01.

Audit

We review your technical setup, current rankings, content, and competitors to find what's holding you back.

02.

Strategy

We build a roadmap covering the keywords, pages, and technical fixes to prioritize first.

03.

Execution

We handle the technical fixes, content, schema markup, and AI visibility setup so nothing sits on a to-do list.

04.

Monthly reporting

You get a report every month showing rankings, traffic, and AI citation appearances, plus what we're doing next.

Why choose us

Built for how search is actually changing

01.

See the roadmap before you commit

We provide a full technical audit and keyword roadmap before work begins, so you know exactly what's being fixed and targeted.

02.

SEO, AEO, and GEO handled together

We treat AI visibility as part of SEO, not a separate add-on, so your rankings and citations move together.

03.

Reporting that shows real numbers

We track rankings, organic traffic, and AI citation appearances, and show you exactly what changed each month.

Frequently Asked Questions

How long does SEO take to show results?+
Most sites see early ranking movement within 8 to 12 weeks, with the biggest gains building over 6 to 12 months as authority builds.
Do you guarantee first-page rankings?+
No. Any company that guarantees a specific ranking is not being straight with you. We commit to a clear roadmap and measurable progress against agreed targets instead.
Will you rewrite my entire website?+
Only where it helps. We prioritize the highest-impact pages first and layer in improvements, so your site keeps performing while we work.
What is AEO and why does it matter?+
AEO stands for Answer Engine Optimization. It's the work that gets your content into featured snippets, People Also Ask boxes, and voice assistant answers, the spots above the regular search results.
What is GEO and why does it matter?+
GEO stands for Generative Engine Optimization. It structures your content so AI tools like ChatGPT and Google AI Overviews can find, trust, and cite your business by name.
What makes a website citable by AI tools?+
Clear, factual content, structured data markup, a published llms.txt file, and consistent business information across your site and listings. AI tools cite sources they can verify quickly.
How do you measure success?+
We track organic traffic, keyword rankings, AI citation appearances, and the leads or revenue those channels generate, reported to you every month.

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